Thursday, March 31, 2011



Maryland Highway Safety Office, Urbanite, MICA Partner in Loss and Consequences: The Drunk Driving Project, Including Gallery Exhibitions, Artscape and Advertising Campaigns, April–December


Maryland Institute College of Art (MICA); Maryland Highway Safety Office (MHSO), a division of the Maryland State Highway Administration; and Urbanite magazine partner in

Loss and Consequences: The Drunk Driving Project

to develop unique anti-drunk driving messaging.

The juried initiative utilizes the creativity of MICA students to design engaging visual communications that will be distributed statewide through exhibitions and advertising, April through December.

Approximately 10 pieces will be displayed in statewide drunk driving prevention campaigns—through outdoor billboards, web banners and videos, buses and print media—that will take place through December.

The juried selections are scheduled to be showcased in:

  • Case[werks] Showroom & Gallery (1501 St. Paul St., Suite 116), Tuesday, April 12–Friday, May 27
  • MICA Main Building’s Main Gallery (1300 W. Mount Royal Ave.), Tuesday, June 7–Thursday, July 14
  • Urbanite’s Artscape tent, Friday, July 15–Sunday, July 17

imageEach year, approximately 150 people in Maryland die as a result of an alcohol-impaired driver. Loss and Consequences, which commenced with an educational panel in February, asked for proposals in video, graphic design and sculpture from both undergraduate and graduate students. The more than 400 students participating in the initiative have the opportunity to gain real-world experience in marketing and public health promotion as they highlight the consequences of driving drunk. “MICA is committed to finding new ways of engaging our students in the communities in which they live, work and learn their craft,” said Karen Stults, director of the Office of Community Engagement. “We feel this project exemplifies our goal of increasing community-based partnerships while strengthening our service-learning initiatives.”

Loss and Consequences: The Drunk Driving Project is part of MHSO’s ongoing effort, through the use of federal highway safety grant funds, to seek innovative ways to reach out to those who are statistically over-represented in drunk-driving crashes: men age 21–34.

Exhibitions at Case[werks] Showroom & Gallery have no admission cost for the public. To make an appointment to visit Case[werks], please call the gallery at 1.800.810.2852. MICA’s galleries, which are free and open to the public, are open Monday-Saturday, 10 AM –5 PM; and Sunday, noon–5 PM.They are closed on major holidays. For more details about Artscape, America’s largest free public arts festival, visit

Updates and more details about Loss and Consequences can be found at For more information about the initiative, please contact MHSO’s communications coordinator Jeremy Gunderson at  or 410.787.4072.